“Ping-in’ it, Sing-in’ it, all while I’m Swing-in’ it. Do you Ping? Make your life easier — do it.”
This was a recent status update posted on this blog and on my Facebook (profile & business page), Twitter and LinkedIn. It could also have been on any other Web 2.0 platform I chose. And it all took about the same amount of time as posting those 111 characters on Twitter alone. While this is not news for many of you regular social networkers, it is news to many of my small business clients.
Believe it or not, many small business owners, overwhelmed by the already unending task of running their own business and their busy lives, still have not dipped their proverbial toes in the 2.0 water. Everyday, I am contacted by folks whose web presence is merely a signpost on the billboard-laden information super highway. People who put up a one page blurb with their name and address because one too many, well-meaning friends told them they should have a site. They don’t know the first thing about their website, optimizing their content, backlinks, keywords or meta tags. Now, just as they’re finally beginning to get the news that SEM is a must, SMM (Social Media Marketing) is taking the world by storm.
They’ve heard of Facebook and Twitter (that’s what the kids are doing, right?) But they can’t imagine how it will garner them new clients and how they’ll ever keep up with daily or multi-daily status updates; tweets; online resumes and networking groups and just forget about blogging — there’s too much “real” work to be done. What they don’t realize is that this helps grow your business as much as the “actual work” and with the tools available now (and a small investment of time and/or money) you can be up and running with a much better return on investment than the old standbys of advertising (like radio, TV, local paper or the phone book).
If you want to optimize your search and utilize the juice social media offers you should set up accounts with these venues:
• Facebook (business & social networking)
• LinkedIn (business networking)
• Twitter (micro-blogging tool)
• Google places (set-up and update your business profile to be mapped)
• YouTube (video)
• Myspace (social)
• Mash-up news sites like Reddit, Digg, Stumbleupon, Tumblr
• Flikr (photos)
Once you’ve done that – well, your hands will be full, if you try and update all of them and post to your blog each day. Make your life easier by using a broadcast platform like Ping.fm or hellotxt, these allow you to post updates to all of your social media profiles at once. Streamlining the time commitment and making SMM tastier than ever.
To quote Ben Stiller in Starsky and Hutch — “Do it. Do it. Do it.”